WEBSITE & DIGITAL CONTENT PORTFOLIO
Digital experiences built around the customer.
Digital Content Executive with over 20 years of experience managing websites, creating content and improving online customer experiences across travel, hospitality, retail and e-commerce.
01 / PROFESSIONAL EXPERIENCE
Professional website experience
Selected websites managed and worked on during my professional career. My responsibilities varied by role and included website management, content creation and publishing, campaign delivery, SEO, CRO, A/B testing, UX improvements and ongoing optimisation.
CURRENT ROLE
Warner Hotels
Digital Content Executive
Website and booking-engine content management, campaign and landing-page delivery, SEO, CRO, A/B testing, UX improvements, analytics and ongoing optimisation using Optimizely. Where existing CMS components cannot meet a business requirement, I create custom HTML/CSS blocks to deliver the required experience. These solutions can then inform the development of reusable components within the CMS.
Visit live website →
Haven
Website Editor
Website content management using Tridion, supporting customer journeys, promotional content and the ongoing delivery and maintenance of digital experiences.
Grays Inc.
Digital Marketing Coordinator
Website and digital content management across the corporate site, supporting company information, brands, services and customer-facing communications.
20/Vin
Digital Marketing Coordinator
Managed digital content for the wine and spirits e-commerce website, including product presentation, merchandising and customer-facing online content.
New Grove Rum
Digital Marketing Coordinator
Website and digital content management for the New Grove brand, supporting brand storytelling, product content and the online customer experience.
Thomas Cook France
Production & Content Executive (French)
Website and digital content work for Thomas Cook France, supporting the French-language travel website thomascook.fr. My work formed part of my professional website experience across travel and customer-facing digital journeys.
Edwige Boutique Florist
Shopify e-commerce rebuild • Content • Shopping cart • Online payments
PROJECT OVERVIEW
I rebuilt the existing website in Shopify, introducing full e-commerce functionality that the previous website did not have. The new website enabled customers to browse products, manage their shopping cart and complete purchases online, with multiple payment options including debit/credit card, PayPal and bank transfer. I also implemented stock management and checkout add-ons, while working on the website structure, content, product presentation and overall customer journey.
After I left the company, the business reverted to its previous website, so the Shopify website I created is no longer live.
02 / RECENT WORK
Ron de Brito
Independent Website & Content Project | WordPress / Kadence
Status: Live — ongoing development
Visit live website →
PROJECT OVERVIEW
A live independent website project created to support a coach, covering content creation, website structure, UX and page development. The site brings together coaching services, pricing, events, insights and contact information, with further content and development work ongoing.
PROJECT OVERVIEW
Management of the company’s digital presence, including website content, product and service presentation, project promotion and brand consistency. The website supports both business and individual customers with dedicated journeys for professional sound and television solutions.
04 / WEBSITE ARCHIVE
Selected website projects since 2009
Earlier digital work across retail, recruitment, sport, hospitality and small business.
Ti Karo
A product-focused website combining product information, video, calls to action and supporting brand content.
MyTVBox
A subscription-led website with product benefits, package pricing, contact content and customer testimonials.
Nyeusi Lodge
A hospitality website using photography, accommodation information, local area content and clear contact details to support enquiries.
The archive also includes projects such as Edwige Boutique Florist, Nikki Grey, Lisbie Scouting Agency and Top Nurses UK. These sites are presented as archived examples of earlier work and career progression rather than current websites.
05 / BRAND & PRINT
Shine My Ride Mauritius
Brand identity | Website | Print
Logo and business card design for a car cleaning and detailing business. The logo was developed as part of the business identity and continues to be used on the company’s physical shop signage.
PRINT DESIGN / ANELIA RESORT & SPA
Campaign artwork and finished print
Promotional Garden Spa offer flyer combining imagery, package information, pricing and contact details.
The completed campaign materials show the design carried through across flyer, folded spa brochure and supporting offer card.
PRINT DESIGN / BUSINESS CARDS
Selected business card work
Brand and print design across retail, hospitality, automotive and professional services.
